An amazing restaurant menu design is vital to any restaurant's marketing plan. It expresses your eatery’s personality, focuses your overall operations, promotes profitability, establishes your budget and keeps your brand fresh in your customer’s mind.

What works with some establishments fails at others. Your menu should be an expression of your restaurant’s personality. In designing it, we think about how it will best represent your image and objectives. Are you classy and sophisticated? Fun-loving and wild?

A small, plain text menu can be used to enhance a restaurant’s impression of elegance or simplicity. A thick, flashy, image-intensive menu can emphasize a location’s festive side. Once you determine your restaurant’s personality, we can easily begin crafting the look of your menu to match that.

What is the goal of a well-crafted restaurant menu?

Your menu is your primary means of representation: It says exactly who you are and what you hope to convey personality-wise. It also should create enough of an impression so that it stays with your client long after the waiter or waitress walks off with it. In addition, it must convey your restaurant’s brand in a manner that makes diners excited to be there, want to come back and recommend it to family and friends.

Some techniques that we employ...

We'll design your restaurant menu in a way that mimics the dining experience. Arranging items sequentially, with appetizers, salads and soups first, then entrees, followed by desserts. We usually place potentially big selling items on pages that contain more visual flair than others, and set markers or photographs around featured items to further draw attention.

Believe it or not, retail merchandizing techniques will further help this agenda! We create a menu that allows your customers to easily spotlight specialty and signature items. By proper information placement, we can be introduce your customers to newer selections and invoke an appropriate sense of personality. In turn, the techniques also make these items easier for your clients to find and recognize!

Generally, we place your best selling items, or those you want to have the biggest draw, on the "sweet spots" of the menu. These areas refer to the spots where the average customer brings his or her eyes to first. In addition, we arrange your menu in columns, depending on your restaurant’s image: One column inflects a sense of sophistication and elegance; two columns brings forth a sense of playfulness, etc.

Another technique for putting the spotlight on signature items is to box selections off within your menu, as well as adding colors, photographs, labels and logos.

Creatively naming items (ex. Mr. Pheonix's Flaming Chicken Sandwich), and using active descriptions of the ingredients in the dishes, makes the food sound more enticing and exotic for the client, which tends to bring repeat business and increased profit margins.

How often should we update our menu?

To keep your menu fresh, relevant and profitable, you need to know how each item is performing and how it stacks up against your competition. Conduct an analysis of your menu every six to twelve months. During this evaluation, look at profitability analysis and competitive menu analysis and determine what works best and what isn’t working at all. Once you've determined what needs to be done, we'll be happy to make the proper adjustments so that your changes reflect your research.

If you'd like more information on how we can help you to succeed, feel free to browse our website, call us at 336-312-7177 or request a price quote. Thanks for visiting!