A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials of a person, company, organization, band, or recording artist, distributed to members of the media for promotional use. They are often distributed to announce a new product release, a news conference, or to secure live gigs and media attention for bands and recording artists.
Common Press Kit Components
- Backgrounder with historical information on the company or individual
- Fact Sheet listing specific features, statistics, or benefits
- Biographies of key executives, individuals, artists, etc.
- Past Press Coverage
- Photos or other images of key executives, band members, logos, products, etc.
- A press release detailing the current news the media kit is sent in reference to
- Media contact information (usually of a public relations department or spokesperson)
- A CD, DVD, Software title, video, etc. as appropriate for the sender of the release
- Collateral advertising material, such as: postcard, flyer, newspaper ad, etc.
Press Kit Uses
- Product launches
- New company launch
- Mergers and acquisitions
- News conferences
- Large events / Industry trade shows
- Obtaining gigs and media coverage for bands and recording artists
About Band and Recording Artist Press Kits
Press kits are a common promotional tool used by musicians when launching a new album. Band press kits often have their own unique set of components, including:
- Band biography / History of the band
- Discography (all previous albums released by the band)
- Color photos and black and white pics for newspaper print purposes
- CD or DVD of musical material, whether recorded in a studio or from a live show
- Contact information for the band's label, manager, publicist, or other representative
- Equipment list (if the kit is being sent to live music venue)
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